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Show-Case Quality Shutters Takes 10,000th Order

For the past 18 years Show-Case Shutters have been manufacturing quality, American-made Shutters. On January 18, 2010 the company took its 10,000th order.

For the past 18 years, Show-Case Shutters has earned a reputation for manufacturing quality shutters.  The All-American product is one of the best shutters on the market.  Show-Case Shutters are found primarily in the mid-Atlantic and Midwest.

Quality Shutters

Claiming to manufacture a quality product and doing so are two different things.  That is why when you are look for a quality manufacturer look to see how long that company has been in business.  No doubt there is a correlation between a quality product and that company’s longevity.

10,000 Orders

On January 18, 2017 Show-Case Shutters entered its 10,000th order into the production process.  The order came from one of the company’s newest clients, Horizon Shutters. Horizon Shutters distributes Show-Case Shutters nationwide on a DiY basis.

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Plantation Shutters: Who Loves Them the Most?

Interior plantation shutters continue to be a favorite craze – long after specialists predicted the fad would fade. Google analytics provides invaluable information about internet search engine tendencies.  Information that can assist you when looking for strongest shutter market – in a near real time fashion. While I don’t profess to be an expert with this tool I will tell you that even a layman will get invaluable information in short order.

Simple and to the point.

  • Utah
  • Florida
  • Louisiana
  • South Carolina
  • Virginia

Who is talking about “plantation shutters” ?


Virginia comes in a strong fifth, suggesting continuing interest in interior shutters.

Using this term we see that the strongest interest in Virginia is in the Hampton Roads region.

Using terms to try to understand how they are playing out according to Google analytics can get a bit tricky… especially when dealing with plantation shutters. One major thing I have noticed is that plantation shutters are not called plantation shutters everywhere.  IN fact as you start going north up the eastern seaboard and into the Ohio Valley they are referred to as interior shutters.  This change in terminology would obviously make a difference when researching terminology related to a product.

By example, use the term “plantation shutters” and then check out the heat map. While Virginia stays in the top-five, signaling a fluid use of both terms, three NEW states break into the top- five when using “interior shutters”:  Arizona, Massachusetts and North Carolina – which comes in number one, when this term is used.

Virginia is Split

In Virginia the term begins to change as you approach the DC metropolitan area.

The northern area of the state is the region that appears to be driving that data together with the Hampton Roads region not even registering when looking for the term “interior shutters.

None of this really matters unless you’re advertising your business. It’s clear that you must do the research to make ensure the keywords are the best keywords driving your customers to your on-line presence.  Better the keywords, better the SEO and chance for success.

Hardwood interior shutter prices in Virginia range from $25-$40.  Much of that depends on the brand and whether or not you can buy manufacturer direct. The best bargain can be found in a good manufacturer, like Show-Case Shutters.  The Virginia manufacturer provides a complete, full service package for one price.  That bundle should contain measurement consultation, custom manufacturing, installation, guarantee and any follow up service.

Be careful of dealers offering cheap shutters.  As the saying goes, “you get what you pay for.”  A sentence so true in the shutter business. The best way to avoid that pitfall is to simply do your research.  If your shutter manufacturer has plenty of good online reviews you are probably in pretty good shape.

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American Made Shutters

American made shutters by Show-Case Shutters out of Christiansburg, Virginia.

“Made in the USA” is a big deal for a lot of people.  It is especially important when dealing with a high end product like interior plantation shutters.  Unfortunately, many people don’t realize there are American made shutter companies that offer some of the best products on the market.

American Made Shutters

When talking about interior plantation shutters there are not a whole lot of quality American made shutters to choose from.  Show-Case Shutters, based in Virginia, is one of the few exceptions. The company has turned out quality American made shutters for nearly 20 years.

Considering the company survived the great recession without compromising the product – it shows there are American made shutters that can be trusted.  In fact, the company guarantees they will price beat any comparable product!

In the central part of the country, another quality American made shutter comes from Kirtz Shutters.  Based in Oklahoma, this company also survived the test of time as proof of their quality.

Shutters NOT Made in America

The fact is, most of your major shutter brands are not American made shutters.  A fact those companies do not spend a lot of time talking about.

For example Graber shutters are, in part, assembled in the United States. However, they are not American made shutters. Their product comes from Mexico where labor costs are a fraction of the cost in the US.

Another top brand, Norman Shutters, are also not American made shutters.  This product, while a solid product, is manufactured in China.

The main exception is Hunter Douglas.  However, while they do offer American made shutters, you should know they contract their work to third party regional manufacturers.  While you are paying big money for the brand your product is coming from a smaller company that you likely have never heard of.

“So what”, you say?  While I am in no way suggesting the product is not quality, the fact is you are basically paying a premium price for a name.  There are plenty of competitors that have as good, or better, product lines.

Made in America vs. Assembled in America

Custom woodwork by American craftsman is a standard many customers are looking for.

There are all sorts of slick websites out there that infer they offer American-made shutters when in reality the product is just assembled stateside.

While I am not going to name these companies off, while doing your research ensure that you get your sales rep to distinguish between the two – if American-made is a big deal to you.

Two national shutter sites that offer American-made shutters are Horizon Shutters and Plantation Shutters Near Me. Both companies work with a “Made in America” product. Show-Case Shutters is their company of choice because of their commitment to quality and the local economy.

Why Does it Matter?

Why should people care about American made shutters?  A number of reasons make this decision an easy one for customers all over the country.

First, buying American made shutters supports your neighbors.  Take ShowCase Shutters for example.  The company employs more than a dozen Americans.  They purchase their parts from All American Components – which is based in Indiana.

“Are you going to support China or your own country?”, said AAC owner, Bill Featherston.

Featherston, who used to run his operation from China, moved it to Indiana after watching, first hand, the shady tactics of the Chinese government

AAC employs about 25 Americans in Indiana. The products AAC manufactures use wood from several states including Wisconsin and Kentucky.

It is a far cry from the Chinese, who Featherston said, uses wood almost exclusively from Russia.  Most of it illegal.

“I’d say more than 50% of it is black market,” said Featherston.

“I’ve actually seen money in suitcases exchanged.”

Featherston is hoping that playing field changes as the Trump-administration takes charge.

“Everything they do, they copy us and make it cheaper.  Why would anyone do business with China?”

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